The Engagement Formula | Hello Genius

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The Engagement Formula

Discover the four step formula that shows you how to craft compelling, attention-grabbing content your audience is desperate to read, build a lasting relationship with your reader and turn them into a life-long customer.

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Everybody Communicates. Few Engage.

What's the difference between content which gets read and content which is ignored? Why does some advertising kick customers into action while other adverts bore them to tears?

The answer lies in a simple four step formula developed by direct response copywriter and former journalist and editor, Jody Raynsford, showing you how to successfully win your reader's attention.

How to craft compelling, attention-grabbing content your audience is desperate to read
Targeted, concise and designed to dispense on theory to give you practical, actionable advice on making your marketing stop readers in their tracks
PLUS BONUS FREE resources available to help you put everything in the book into practice in your own business

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